Google Analytics is a freemium web analytics service
offered by Google that tracks and reports website traffic. Google
launched the service in November 2005 after acquiring Urchin. Google
Analytics is now the most widely used web analytics service on the Internet. Google
Analytics is offered also in two additional versions: a subscription based Google
Analytics Premium targeted at enterprise users and Google Analytics
for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
Google
acquired Urchin Software Corp. in April 2005. Google's service was
developed from Urchin on Demand. The system also brings ideas from
Adaptive Path, whose product, Measure Map, was acquired and used in the
redesign of Google Analytics in 2006. Google continued to sell the
standalone, installable Urchin WebAnalytics Software through a network of value-added
resellers until discontinuation on March 28, 2012.
Web Analytics
Web analytics is the lifeblood to successful search advertising. Insights gained from analyzing your data allows you to enhance and optimise your campaigns, connect the right message with the right customer, and make the most of your advertising budget. You’ll see how your business goals connect with your ads and keywords, how customers get to conversions, and where you may have new opportunities.
To do this, Bing provides tools and resources to help you improve your search campaigns.
- Add customer tracking to your website and integrate it with your Bing Ads account to see what happens after customers click your ad.
- Use Bing Ads performance reports to measure campaign effectiveness and interpret
the numbers. - Explore Bing Webmaster Tools to learn about the traffic coming to your site and understand where to make adjustments for better ROI.
Once you know where, when and how conversions are happening, you’ll be armed with the information you need to effectively optimise your campaign. For example, if you see high click-through rates, but low conversions, then try updating your landing page copy or put your purchase offer in a more visible location on the page. As another example, if customers reach your conversion page, but visit other pages instead of converting, then try adding your call to action in those other pages where they are showing interest.
Reference from - advertise.bingads.microsoft.com & Wikipedia
