Integrate Google Analytics with MailChimp

If you have a Google Analytics account, you can add Google Analytics tracking to your MailChimp campaigns to pass Google data back to your MailChimp Campaign reports. Set up conversion tracking in Google Analytics to track subscribers from clicks to purchases on your website.

We can also store your Google Analytics ID to track visits to your campaign archive and hosted list pages so you can see traffic to these pages in your Google Analytics account.

Before You Start

Here are some things to know before you begin this process.

• You must have a Google Analytics account in order to complete this process.
• When you add Google Analytics tracking to a campaign, we supply a default title for your campaign that will appear in your Google Analytics account and your tracking URLs. If you choose to edit the default title, make sure you don't include any special characters. These can break your URLs.
• We strongly recommend you thoroughly test your campaigns that use Google Analytics tracking to ensure your links function properly.
• To track only the HTML version of your campaign, and not the plain-text version, you can create a custom tracking code using Google's resources and add it to the HTML of your campaign. If you set up tracking this way, you won't be able to see the Google Analytics statistics in MailChimp.
• Google offers several free, online courses designed to help increase your analytics knowledge. For more information on how to set up Google Analytics tracking manually, take a look at Google's help pages for URL building and tagging your links.

Connect MailChimp with Your Google Account

You'll need to authorize a connection between MailChimp and a Google Analytics account before you add Google tracking to Campaigns. To connect your MailChimp account with a Google account, follow these steps.

1. Click your profile name and choose Account.
2. Click Integrations.
   
3. Click Google: Analytics, Contacts and Docs.
4. Click  Authorize Connection.
   If you're not already logged into your Google account, you'll be asked to log in.
5. Click the Grant access button after you log in. You'll return to your MailChimp account and a success message will appear.

Now, you're ready to send a campaign with Google Analytics tracking.

Add Tracking to Your Campaign

1. Create a new campaign.
2. Navigate to the Setup step of the Campaign Builder.
3. Under Tracking, check the box next to Google Analytics link tracking.
   

When you check the box to enable  tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard. 

Add Tracking to Your Automation Workflow

1. Create an Automation workflow.
2. Navigate to the Setup step.
3. Under Tracking, click the Google Analytics link tracking box.

When you check the box to enable  tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard. 
All emails in the workflow will have the same title in your Google Analytics account unless you set a separate title for each email. To set a different title for each email in the workflow, follow these steps.

1. Navigate to the Emails step.
2. Click the title of the email you want to work with.
3. On the Setup step in the Email Designer, provide a title for the email in the Google Analytics title for email field. This is the title that will show in your Google Analytics account after the workflow is started.

Repeat these steps for each email in your workflow, so each email will display its own title in your Google Analytics account.

Add Tracking to Your A/B Testing Campaign

1. Create an A/B Testing Campaign.
2. Navigate to the Setup step.
3. Under Tracking, click the Google Analytics link tracking box.

When you check the box to enable  tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. The Google Analytics campaign title combines the MailChimp campaign title with the date and the Campaign ID.
For A/B Testing Campaigns that test content, each combination of the campaign will have a different web ID. Before you send your campaign, make a note of these unique IDs so you’ll know which Google Analytics title goes with which combination of your campaign.
To find each combination’s unique web ID, follow these steps.

1. Create each variation of your campaign.
2. On the Design step in the Content Builder, click the Preview and Test drop-down menu, and choose Enter Preview Mode.
3. Find the unsubscribe link in your campaign, right click, and copy the link address. You'll typically find the unsubscribe link in the footer.
4. Paste the link into a text file, so you can view the entire link, and find the value that follows c= at the end of the link address. Write down this value and the combination title or description it goes with so you can reference it when you view your data in Google Analytics later.

View Google Analytics360

Statistics for campaigns with Google Analytics enabled can be viewed in both your Google Analytics account and in the Analytics360 section of the MailChimp campaign report. To view the Analytics360 report for a campaign, follow these steps.

1. Navigate to the Reports page in your account.
2. Click the View report button for the campaign you want to work with.
3. Click the Analytics360 heading at the top of the report to view Google Analytics360 statistics.

The statistics in the Analytics360 portion of the campaign report only relate to visitors who entered your website through a link in the email campaign. If the statistics in your Google Analytics account don't match up to the ones in MailChimp, we're likely still waiting for Google to finish pushing analytics data to your MailChimp account.
The following are definitions of the terminology used on this report. For more information, check out Google's support documentation.

• Campaign ROI
  Campaign ROI is a percentage based on the cost of the campaign versus the revenue created by the campaign.
• Campaign cost
  This is the only value we calculate within MailChimp. Campaign cost takes into account the price of your MailChimp plan, the number of subscribers you have in your account, and how often you send to your lists. All of these variables are entered into a formula that returns your estimated campaign cost
• Conversion rate
  A conversion is when a visitor completes a goal you've set on your website. The conversion rate is the percentage of site visitors who completed one of the site goals.
• Per visit goal value
  This value is calculated by adding up all the values for each completed goal, then dividing total by the number of times your site was visited through links in a campaign.
• Goal
  We'll list goals you've set for your site and show how many times each have been completed by site visitors.
• Revenue created
  Total dollar value of revenue generated by email readers clicking a link in the email campaign to visit your site and then completing a purchase.
• Transactions
  Number of completed ecommerce transactions. A transaction is a successful purchase.
• Ecomm conversion rate
  An e-commerce conversion happens whenever a site visitor makes a purchase. The ecomm conversion rate is the percentage of site visitors who made a purchase.
• Per visit value
  The average value of a visit to your site based on e-commerce revenue. Divide revenue by visits to get the per visit value.
• Average value
  Revenue created divided by the number of e-commerce transactions.
• Bounce rate
  A bounce is when someone visits your website then exits the site without visiting a second page. Your bounce rate is the percentage of website visitors who did not view a second page.
• Visits
  Number of visits to your website referred through this campaign.
• New Visits
  Number of visitors who have not visited your website previously.
• Avg. time on site
  Aveage amount of time a visitor stayed on your website.
• Pages/visit
  Average number of pages viewed by each visitor to your website.

Add Tracking to Archive and List Pages

1. Navigate to the Lists page.
2. Click the list's drop-down menu and choose Settings.
3. Click Google Analytics on archive pages.
4. On this page enter your Google Analytics tracking ID and click the Save button.

You can track visits to your campaign archive and hosted list pages. A summary of this traffic is found in your Google Analytics reporting under Traffic Sources.

Reference from -http://kb.mailchimp.com/integrations/other-integrations/integrate-google-analytics-with-mailchimp