It is now even more important to verify your website in the
Google Search Console, as you can see in Google's latest webspam report.
Google announced today
the latest in their efforts to clean up the search results through webspam
techniques. Google explained that in 2015 they saw a 180-percent increase in
websites being hacked compared to 2014 and also saw “an increase in the number
of sites with thin, low-quality content.”
To combat that, Google released their hacked spam
algorithm in October 2015, which resulted in removing “the vast
majority” of those issues. They also sent out more than 4.3 million messages to
webmasters to notify them of manual actions on their sites; that is a ton of
manual notices. With that, they saw a 33-percent increase in the number of sites
that went through the reconsideration process. So it is clearly important to
make sure to verify your website in the Google Search Console so that you can
be alerted of any issues Google finds on your site.
Google also said that users submitted more than 400,000 spam
reports. Google acted on 65 percent of them and considered 80 percent of those
acted upon to be spam. They put together more than 200 Hangouts on air to help
webmasters with search and webmaster questions in more than 17 languages, as
well as increased the participation in their webmaster help forums.
Reference from -searchengineland.com